Jack Daniel’s is produced in Lynchburg, Tennessee in the same traditional way that Jack Daniel pioneered 140 years ago. The ingredients used are exclusively from the land of Tennessee: grain and crystal clear water from an underground spring. Unlike bourbon whiskey, Tennessee whiskey goes through an additional process before being cask-aged. The very slow filtering through maple charcoal, this meticulous and time-consuming process, is decisive in achieving its high quality and rich taste. Each drop completes the filtration “journey” in 4 to 6 days. During this time, it is freed from all unwanted substances, while at the same time it is enriched with unique aromas from the maple charcoal. After distillation, Jack Daniel’s is aged in the cellars in new white oak barrels, made in the distillery’s cooperage. During its maturation, it absorbs various components from the wood of the barrel, which give it its characteristic taste and deep red hue.